Do Right. Be Effective.

Efficiency without effectiveness is wasted effort — and this series is about changing that mindset. I’ll be publishing a new post every week with real-world examples and lessons to share. Subscribe or check back weekly for the next installment of Do Right. Be Effective.

Do Right. Be Effective.
Welcome to the first post in my Do Right. Be Effective. series.

So what do I mean by this phrase?

Over my 40+ years as a project manager, I’ve seen projects succeed brilliantly and others fail spectacularly. Each one has been a lesson — and the biggest takeaway is this:

👉 Too often, project teams focus on doing things right instead of doing the right things.

That’s the difference between efficiency and effectiveness.

• You can be efficient at solving problems.

• But if you’re solving the wrong problem, your project is still at risk.

A Common Example:
A project manager runs a solid meeting, identifies new issues, and assigns them out. A team member then spends 10 hours fixing the issue before the next meeting. At the update, the problem is solved — but now that person is behind on critical path tasks that actually determine project success.

The result? The project slips, even though the team was “efficient.”

The Lesson:
Success requires prioritizing the right work at the right time.
This blog series will share pitfalls I’ve seen — and how to avoid them — by adopting a Do Right. Be Effective. mindset.

Do Right. Be Effective. Because success comes from focusing on what truly matters.